When I was a little boy, I was fascinated by outdoor advertising signs. The coloured lights, pictures and words all made up a story which enthralled my brain. It is no surprise then that I am now studying marketing at university. I am fascinated by the language of selling, and signage makes up a big part of that. My blog will share my thoughts about signage. From keeping them clean to reasons why colours play an essential role in signage, I am excited to talk about the things I am learning in school. Whether you are a business operator or just a fellow sign enthusiast, I am confident you will find my posts interesting.
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